Rebranding a B2B commerce platform for a modern-day world

We created a complete rebrand for a German commerce infrastructure platform.

The new visual identity proved crucial in both attracting attention and converting new clients.

Experienced team with an untrustworthy product

Comecero was created by a team with 15+ years of experience. The brand, unfortunately, did not properly reflect its values and came off as untrustworthy. Launch Studio set out to fix that in our complete design identity refresh.

We focused on modernizing the Comecero brand, clarifying its message, and gaining the trust of new potential clients.

The process

Modernizing an existing brand

When creating the new design identity for Comecero, we decided to keep the main identifying features of the existing solution.

We modernized the logo to appear friendlier and work great on any background. Brand colors were also adjusted to provide better contrast and create more vibrant, striking visuals.

Clarifying the product

Previously, it was very hard to understand what Comecero is and how it helps its clients. We set out to fix that with the new site.

We revamped the main headline, description, and created a 3D mockup of the product in real scenario.

Communicating to the right audience

Comecero's demographic responds very well to being directly targeted when explaining the product.

We created several user profiles and targeted them directly by listing out specific features and benefits. Some of the targeted profiles were:

• Company founders
• High-level managers
• Senior developers

Landing clients with a modern design

With the new modernized design Comecero was able to approach and onboard new business clients.

At the time of writing we cannot share the exact statistics but the rebrand was received with great excitement and has already proven greatly useful.